Our Story


We are Danielle and Jason Strong, the teammates/co-creators who bring you the Little World of Beasts!

We have always wanted creative careers where we could do work we enjoy, and hopefully bring joy to others at the same time. So it was perhaps inevitable when we got together that we’d start this business of making things.

We’re both inspired by a love of animals, cartoons, and stories (We met in animation school, and got married at the San Diego Zoo), and when we began all we knew was we wanted to create something fun.

This experiment has been rolling along since 2012 and we keep coming up with new things to make faster than we can make them. What started as a diversion from job hunting has become a serious job in itself (but not too serious). We’re having fun and we hope you are too.

Since we make everything by hand we put a lot into every Little Beast we make, and we love to hear from the people who like them. We love custom orders too, so contact us if you have a favorite animal or special pet you'd like rendered in felt.

Wait? Didn't you use to be Squshies? It's true! You can read all about why we made the change from Squshies to Little World of Beasts here.